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Facebook marketing is one of the most promising ways of promoting businesses. With it, an individual doesn’t have to rely on word of mouth anymore.
Why Facebook Marketing Important?
In 2018, Facebook recorded more than 1.5 billion active users. With such a large user base from various parts of the world, it has become an essential component of any marketing campaign. Presently, anyone looking to stay relevant business-wise must understand how social media works, and how it can be used to turn things around for better marketing results.
Facebook marketing is one of the most promising ways of promoting businesses. With it, an individual doesn’t have to rely on word of mouth anymore. This could be done now effectively through Facebook marketing.
Things to Watch Out for While Advertising on Facebook
It is not enough to just launch a Facebook marketing campaign. Below are important things you should know while crafting one.
Who is Your Target Audience? (User Persona)
It is not just about reaching as many people as possible, but about reaching the right people. To do this, it is pertinent to know what is the language tone they use, how do they communicate, what platforms they use, and what form of content they like to engage in.
You can find this out by checking Facebook Audience Insight, which allows you the opportunity to learn more about a specific audience.
Storytelling
Storytelling is a powerful method you can utilize to captivate your audience. Humans love stories as they are an integral part of their communication and a great way to tap into their minds.
If you are creating a Facebook ad, it is best to put it in the form of storytelling. This will make the right audience develop an interest in what you have to say, so they buy into it and you can then convey the real message after getting the attention you need.
Some of great story telling hack is using carousel Ads.
Parts of a Larger Whole
Check out a example of a mini car manufacturer.
Check the ad above, see only individual aspects of the car shown rather showcasing the whole car.
This car ad above showcases different aspects of car. No need to show the whole car.
It’s also pretty clearly designed for the average car driver and not those that are card carrying gear-heads. The images being shown reflect the basic features everyday drivers experience the most. They highlight simple usability and driving experience: steering wheel, tron-like dashboard, heads up display, and look at all the doors!
The point is, this image not only shows the individual aspects of a larger product but has chosen which portions to show you based on their typical customer. Most mini customers aren’t looking at it for its torque or towing power. They want a car that’s cool, fun to drive, but also has enough usable space to fit their needs.
Show How to Use a Product
A great way to highlight exactly what you’re selling is to simply show the user how the product or service works. If you’re offering a fresh twist on an old favorite or want to show how surprisingly easy your solution is, this approach helps people see why making the switch is totally worth it.
Take the above for example for instance. Their messaging girls out “Beautiful Curls in 10 minutes or less!”. To which some might scoff. To back up their claim, they share a series of four photos that tell the story.
At the end of which, the promised curls appear.
Monitor Your Facebook Ad
Unlike advertising in traditional media outlets such as television and radio stations, advertising online allows you to check if people are interested in what you’ve put out for them to see.
Once you start monitoring your Facebook ad, ensure to make necessary adjustments if there’s a need for it.
If you notice that your clicks are lesser than what you expect, it might be an indication that you still need to do some extra work on the ad to attract more people. You can also try to update your audience targeting parameters as well. Useful to reach your target audience.
Right Metric
You must be able to track the right metric for your business to know how well you are doing. Before you begin any advertising campaign, you should try to measure your success by understanding the performance of your ads. This will enable you to make all necessary adjustments and give you the true confidence that you’ve given the best to your business ad.
You can use Facebook pixel for tracking several events triggered via clicks and navigating your website.
10 Crazy Stats & Facts about Facebook
Whatever your online marketing game plan looks like, Facebook needs a front-row seat. With nearly 1.5 billion active users, it’s hands-down the biggest social media stage out there. But you already know that, don’t you?! You’re probably more interested in some other, more exciting and more essential Facebook statistics, which is why you’re here.
With that in mind, we have prepared a list of statistics that will interest you, amaze you, and most importantly, help you improve your digital marketing strategy.
Facebook Statistics (Editor’s Choice)
- 74% of American FB users are on the site everyday.
- 83% of women and 75% of men use Facebook.
- 45% adults use FB for news.
- 500 new users sign up for Facebook every single minute.
- For 67% of marketers, FB is very important for them.
- More than 270 million profiles on Facebook are fake.
- Facebook got its one millionth registered user in December 2004.
- Facebook ad spend increases between 1 p.m. and 3 p.m.
- 93% of social media advertisers use Facebook Ads.
So here it goes 10 facts about Facebook marketing.
1. Facebook ads can reach more than 2.2 billion people. That is an enormous audience and a dream come true for any business looking to grow online. No matter what you sell or offer, there is a high chance your ideal customer is on Facebook right now, ready to discover something new.
2. The average Facebook user clicks on 12 ads every month. People are not just scrolling past ads, they are actually engaging with them. If your ad is well-targeted and visually appealing, you have a very real chance of turning a viewer into a buyer.
3. Video ads get up to six times more engagement than image posts. Users naturally gravitate toward videos because they feel more dynamic and personal. A short and engaging video can capture attention, explain your product, and build trust faster than almost any other format.
4. More than 90 percent of Facebook’s ad revenue comes from mobile users. That means the majority of people seeing your ads are on their phones. If your content is not mobile-friendly, you risk losing potential customers before they even have the chance to learn about you.
5. The average cost per click on Facebook is about fifty cents. With just a few dollars, you can start reaching hundreds of targeted users. This low cost makes Facebook one of the most budget-friendly advertising platforms for small businesses and creators.
6. Over 200 million businesses use Facebook’s marketing tools. From local shops to international brands, businesses everywhere rely on Facebook to promote their products, build relationships with customers, and stay relevant in a busy digital world.
7. Facebook users spend an average of 33 minutes on the platform each day. That is a lot of daily screen time, and your ad could easily show up while someone is relaxing, catching up on news, or watching videos. With the right message, those minutes could turn into real business.
8. Carousel ads can boost engagement by as much as 72 percent. These ads allow you to showcase several images or messages at once, which makes them perfect for highlighting multiple products or telling a visual story. People enjoy swiping through, which makes them more likely to interact.
9. Retargeting ads are 70 percent more likely to convert than first-time ads. Sometimes people need to see something more than once before they take action. Retargeting gives your audience a second chance to connect with your brand and often leads to much better results.
10. Boosted posts can reach up to four times more people than regular posts. Facebook does not show your content to everyone who follows your page unless you give it a little push. Boosting helps you reach more of the right people and increases your chances of getting noticed.
Wrapping Up
Facebook is undoubtedly the most prominent social network. The Godzilla – King of Social Network. After reading through our list, we hope you now know how to use this platform efficiently, in a way that will lift your marketing strategy up and achieve outstanding success. After all, these recent Facebook statistics, facts, and numbers have all been prepared to help you direct your next big marketing plan.
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